Founded in Casablanca by Saad Filali, BEŶT is a creative house born from a desire to see Moroccan craftsmanship differently.
Made in Morocco, its collections turn craft traditions into a field for free expression. BEŶT plays with forms, materials and uses to create radiant, lively objects full of character.
Deeply Moroccan and naturally Mediterranean, the house cultivates a joyful, instinctive and confident creativity.
01 — The FundamentalsEvery BEŶT collection is shaped from the same palette of seventeen glazes.
Grenadine
Tomate
Mandarine
Safran
Olive
Cèdre
Chefchaouen
Mogador
Atlantique
Figue
Marrakech
Atlas
Merzouga
Datte
Néroli
Noir Beldi
Terracotta
Applied by hand, every colour reveals subtle variations from one piece and firing to the next. These nuances give each object its singular character.
02 — The TableA signature BEŶT collection, Sfenj is conceived as a set of interlocking modules that transform the perception of the object. Its starting point is a ring inspired by the Moroccan sfenj: a round, generous form.
From one piece to the next, volumes echo one another and forms create optical games. Sfenj invites everyone to assemble, move and freely compose modules and colours.
FigueCèdreNéroliMarrakechMogadorMerzouga
03 — The TableRecognisable by its wavy rim, Dolce makes lines dance around the table. Each size has its own motif: a sun for the large plate, a palm tree for the medium and a flower for the small.
Available across the full BEŶT palette, the collection invites colours and motifs to be mixed freely, creating a lively and personal table.
GrenadineAtlasAtlantiqueChefchaouenTomateSafranOliveMarrakechMerzouga
04 — The TableBlossom was created to celebrate a birth. Conceived by Saad Filali for a family event, the collection expresses the tenderness of a new beginning through a flower engraved in clay.
Scalloped rims, footed volumes and delicately striped lines create a tender, sculptural ensemble for moments worth making unforgettable.
05 — The TableInspired by the movement of the octopus, the Polpo motif unfurls its lines from the centre of each piece. Hand painted, it gives the table a free and joyful graphic rhythm.
Plates, bowls and trays share the same signature to create a complete service, designed to mix across its own colours as well as with other BEŶT collections.
GrenadineMogadorFigueMandarineMarrakechCèdreChefchaouenMerzouga
06 — The TableMudun, “the cities” in Arabic, is a joyful ode to Morocco. Marrakech, Rabat, Casablanca and Tangier sit at the centre of four graphic plates, conceived as sunny accents for summer tables.
07 — The TableTrame takes the principle of a zellije layout, coloured pieces assembled into a border, and transposes it into cloth. The name carries both crafts at once: the structure of a mosaic and the weave of a textile.
Linen tablecloths, napkins and placemats, on an ecru field embroidered by hand, in two layouts. Frise runs a continuous border of two-tone blocks all around. Pointe keeps only the four corners, in an airier field.
08 — The TablePAD takes its name from the lily pad. Inspired by Claude Monet’s Water Lilies, the collection translates their floating lines and reflections into a fresh, luminous polished finish.
Finer and more graphic, PAD brings a new material to the BEŶT world. Hand shaped in Fez, it places the precision of Moroccan craftsmanship at the service of a free and contemporary vision.
09 — The HouseCreated entirely for Villa Sahrai in Casablanca, Villa S accompanies the hotel’s two distinct atmospheres.
On L’Aragosta’s rooftop, Riccio, Corallo, Duo Murena, Scala and the Recife candle holder respond to a bright Mediterranean world with Greek influences. At Rubillini’s and on the lower floors, Traverse, Cannelle, Mena and the Duo Chess candle holder inhabit a warmer, more subdued setting.
Sculptural pieces, designed bespoke to bring each space to life in its own way.
10 — The House
Coming soon
Three heights of glazed ceramic, a hand-poured wax, a vessel that stays once the candle has burned down. The scent is still ours to keep.
2027 collection p. 11
11 — BespokeFor Le Doge Casablanca, a Relais & Châteaux hotel, BEŶT created four bespoke plates inspired by the identity of the place. The lines of its stained glass, floral motifs, typography and Art Deco history become a new hand-painted graphic language.
Each piece expresses a fragment of the hotel, creating an ensemble that could belong only to Le Doge.
12 — BespokeVilla Sahrai is a Casablanca design hotel where architecture, furniture and artwork are conceived as one. BEŶT created the Villa S collection there, sculptural pieces designed bespoke for its spaces.
On L’Aragosta’s rooftop, a bright Mediterranean world. At Rubillini’s and on the lower floors, a warmer, more subdued setting. Each piece is designed for the place it sits in.
13 — BespokeA birth, a wedding, a christening. BEŶT lays the buffet for life’s big occasions and designs what guests carry home: fruit bowls, striped dishes, trinket trays engraved with initials, candles bearing a monogram.
Blossom came out of one of those celebrations, a birth buffet imagined for the family. The collection now sits in the catalogue. Your event can take the same path: an existing collection in your own colour, or a design that will exist for that day alone.
Companies come for the same reasons: an end-of-year gift box, the opening of a new address, a thank-you to a client, a seminar. The logo is carved into the clay before firing, the colours are matched to the brand, and the gift stays on a desk or a table long after the occasion.
Everything is thrown then hand-painted in the workshop: allow six to ten weeks once the prototypes are approved. Local holiday periods can stretch that, and we tell you before we start. Write to us with the date, the quantities and the mood you are after.
14 — Photo essay
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16 — For professionalsDiscover the BEŶT collections, their variations and our professional terms. Request our catalogue to create a selection suited to your store.
